Andre F. Bourque
AI-Fluent Fractional CMO, AI Columnist, Content Marketer, SW Product Manager
Awesome Team Member
Awesome Team Member
Andre F. Bourque
"Satisfaction might mean your product performs its core functions without bugs. Delight happens when users discover thoughtful features that make their lives easier in ways they hadn't anticipated."
A seasoned expert in brand strategy, software product development, and marketing AI tools and processes. My diverse professional background spans technology product management, project management, and marketing across various industries, including B2B and B2C software, technology hardware, in-flight entertainment systems, and the alternative medicine and psychedelic therapy sectors. With a proven track record of success at industry leaders like Sun Microsystems, Intel Corporation, and Thales Avionics, as well as numerous startups, I have developed a unique ability to drive growth and innovation.
I write a weekly roundup of AI investments, news, and opinion on my
My passion for the mental health industry led me to found Ketamine Marketing Pros, a marketing agency dedicated to serving ketamine therapy clinics. Ketamine Marketing Pros is committed to empowering ketamine therapy clinics with the marketing strategies and solutions needed to reach and heal more patients.
20+
Years
23+
Products
10M+
Users
Let's Work Together
What AI product do you want driven?
What app do you want people to love?
What ketamine clinic do you want to grow?
Career Highlight Sampling...
Various Consulting: Social Marketing Fella
Drove collaborative efforts with brands, public relations, and creative agencies to shape product messaging, craft engaging narratives, and build social media strategies. Achieved a pitch success rate of over 92% for branded content placement in top media outlets. Provided expert guidance on social media platforms, influencer marketing techniques, and tailored inbound marketing strategies for multi-million dollar accounts. Generated sales leads, increased brand visibility, and boosted content downloads by an average of 15x for clients.
Various Consulting: Ascot Consulting
Partnered with business clients across various industries, including healthcare, consumer goods, CBD, to implement new technologies and optimize and document business processes. Led cross-functional teams in the development and execution of digital transformation strategies, resulting in increased operational efficiency. Collaborated with C-suite executives to align business goals with technology initiatives and drive successful digital transformation roadmaps. Implemented cutting-edge technologies such as AI and IoT to streamline processes and enhance customer experiences
In-Flight Airplane Applications: Thales Avionics
Led comprehensive initiatives in product development, business expansion, and sales assistance for airline entertainment systems, serving over one-third of global airlines. Successfully established a key strategic collaboration for application development with a revenue-sharing model, resulting in yearly contract victories surpassing $60 million.
Non-Profit Organization CMS: Morweb
Successfully introduced Morweb CMS platform in partnership with local Humane Societies, earning recognition at a non-profit industry conference and enabling real-time pet adoption capabilities. Led strategic product launches and coordinated marketing initiatives to drive sales performance. Managed comprehensive product rollout plans and aligned marketing efforts to expand market reach and boost revenue generation.
HIPAA Compliant Email SaaS: Paubox
Developed and executed comprehensive marketing and public relations strategies aligned with company objectives. Led content marketing initiatives to drive engagement and brand awareness. Coordinated and participated in industry events and conferences. Forged and maintained relationships with key stakeholders and media contacts. Created compelling marketing materials and communications collateral. Tracked and analyzed marketing metrics and campaign performance.
Global Reseller Rebate Program: Intel Corporation
Spearheaded product management for a financial reporting software application serving a global network of 45,000 resellers. Directed a five-person product development team in India. Managed scope, design, and implementation of Interwoven content management (WCM) and e-business intelligence (eBI) reporting tools for a channel base valued at $600 million.
"Andre played a vital role in driving our product development, while also significantly contributing to growth through new features and increasing user engagement."
Michael Sawtell, CEO
Digital Post Interactive
"Without him, we wouldn't get anything done."
James Sinclair, CEO
Jetera
